After graduation (When an alumnus speaks)
By Anastasia Safarian, Class of 2008

Each year graduates all over the world are faced with the thought of what to do after graduation. The obvious answer of course is to find a job; however, the most important question that everyone is trying to answer is what career path to pursue. On Wednesday, September 26, 2007, the Business Studies Department invited Sean Becker, a 1993 AUR alumnus, to share his work experience with AUR students. Mr. Becker works as an Account Director at JWT in Rome, a part of JWT global advertising agency, and he shared his insights with a presentation titled, “Managing Chaos: The Life of an Account Exec.”

Step by step, Sean took everyone through his presentation about his ‘pitch’, as well as his success story of the advertising campaign that he developed for Monte Dei Paschi Di Siena, the world’s oldest bank. He described what he does as being the heart of the advertising agency: the planning department being the science and creative department being the magic behind the closed doors of any advertising agency. His presentation did not require students to have an extensive knowledge in advertising, but without a doubt provided them with profound insight about advertising firms and how advertisements come to life. Leaving the auditorium that night, all students were chatting about Mr. Becker’s presentation and his advice, “Don’t take rejection as a failure” that will probably help every one of them find their path to success in the near future.