Sean Becker: AUR’s own (M)Ad Man

AUR Alumnus Sean Becker (BUS ’93) will return to AUR on Tuesday, October 17th, for an encore presentation of his highly successful and engaging “Day in the Life of an Ad Man” lecture. Open to all, and scheduled for 6:40 in the Auditiorium, the talk will provide an overview of the advertising industry from the point of view of the Account Executive, the fulcrum of the process that brings great, strategy-driven advertising to life. Sean will take students through an real-life campaign to help them understand the interlocking processes of advertising research, account planning and creative management. He will also share some amusing tales of his own years on the front line in agencies such as J Walter Thompson, Oglivy & Mather and Y&R.