- September 29 2016: Marketing in the Digital Age: Creativity and Passion Trump Technology
- September 29 2016: Students Enjoy the Umbria Day Trip
- September 15 2016: Pizza & Chat Kick-Off Meeting
- April 27 2016: The Golden Age of Television
- March 17 2016: Emory Exchange Student Shares Her Experience
For more on specific news and events, please visit the Business Administration Program Website.
The American University of Rome offers one of the leading American-based undergraduate business Programs in Europe. Our Business Administration Program capitalizes on the University’s location in Rome and the resources available in Rome, Italy and Europe.
Business Administration faculty come to AUR from diverse educational, ethnic and cultural backgrounds, and from various parts of the world, including the US, Greece, Britain, Ireland and India. Some are life-long scholars and researchers. Others are business people who leave their offices to share their real-world experience with our students in our classrooms and several are managers who have become full-time academics.
A Curriculum with an international Focus
Our program introduces students to all the functional and quantitative areas of business studies. Our curriculum is grounded in accounting, finance, marketing, and operations. Students learn about prevailing management theories as well as issues related to legal and ethical concerns in the international economy.
Upper-level courses incorporate case analyses, group projects and creative problem solving. All students spend their last semester completing their six-credit Capstone, made up of two elements that represent the academic culmination of the program. The first, the Strategic Management course, is a seminar-style, case-based application of the tools and concepts acquired in the first three years of study. This is complemented by the Advisor-supervised researching. writing and presentation of a Strategic Audit, a 360° semester-long analysis of a publicly held firm.
Our program has a global focus with a dozen courses devoted to international issues and students from 40 countries contributing their perspectives. Our approach ensures extensive exposure to the social and cultural challenges of living and working in today’s global economy.
AUR brings the business community into the classroom and takes the study of business out into the world. Students majoring in Business Administration earn credit with internships in one of the many international organizations or corporations headquartered in Rome.
Our highest achieving students may also choose to spend a semester at Emory University’s Goizueta Business School or the Copenhagen Business School in Denmark. Each semester corporate leaders participate in AUR’s Business Roundtable discussions, events such as the Business Speaker Series, and seminars with companies Nestlé, Disney, JWT and CNN represented. Faculty members in Business Studies also organize and lead for-credit learning excursions throughout Italy and Europe.
Goals for Our Students
Diversity is a touchstone of our program. We foster an appreciation of cultural, linguistic, ethnic and managerial diversity. Our graduates are ready to begin their careers in business in the fields of marketing, finance, manufacturing, sales, advertising and management, and are comfortable working in either American or international settings. Our degree also provides a firm foundation for MBA graduate study.